Pay-Per-Click Advertising (PPC) is a digital marketing model where advertisers pay a fee each time their ad is clicked. This method, prevalent on platforms like Google Ads, allows businesses to bid for ad placement in search engine results and partner websites. PPC offers targeted reach, as ads can be tailored based on keywords, demographics, and user behavior. Advertisers set a budget and only pay when a user clicks, making it a cost-effective strategy. The effectiveness of PPC campaigns is measurable, providing insights into clicks, impressions, and conversions. Advertisers can adjust strategies in real-time based on performance data. PPC is versatile, supporting various ad formats like text, display, and video, making it a powerful tool for driving traffic, increasing brand visibility, and achieving specific business objectives.
